Introduction: The Dynamic World of Consumer Technology Step into the dynamic world of consumer technology, where the battle for supremacy rages on year after year. Countless brands are locked in a fierce contest, racing to release newer and better devices across various categories. In this electrifying landscape, the combination of pricing prowess and marketing mastery…
Introduction: M. Mammen Mappillai embarked on an extraordinary venture in 1946, investing Rs. 14,000 to establish The Madras Rubber Factory (MRF). Initially producing toy balloons, latex cast squeaking toys, and industrial gloves, the company has evolved into a multinational corporation renowned for manufacturing top-quality tires that are widely used across India and beyond. MRF has…
Introduction To unravel the secrets of millennial-focused marketing brilliance, let’s delve into the profound lessons Game of Thrones imparts to marketers. Furthermore, if you’re searching for a captivating case study on crafting a comprehensive marketing strategy tailored to a specific generation, look no further than the legendary tale of Game of Thrones. Despite its fantastical…
The right marketing questions. Stop wasting your time asking yourself, “How can we better promote our project if it’s not gaining traction?” Seriously, that’s the wrong mindset altogether. Listen up, my friend, because I’m about to drop some truth bombs. Instead of scratching your head, here are the real questions you should be pondering, and…
Kellogg’s and HERSHEY’S, two beloved global companies, have joined forces to introduce the new Kellogg’s HERSHEY’S Chocos. In collaboration with HERSHEY’S, Kellogg India is launching a co-branded Chocos cereal variant to offer consumers a delightful chocolatey experience. Kellogg’s HERSHEY’S Chocos is a heart-shaped, chocolate-dipped cereal made with wheat that transforms milk into a delicious chocolate…
Bisleri International, the packaged drinking water company, has expanded its carbonated beverage portfolio to meet the rising demand for cold drinks in India. They have introduced new variants and flavors under the Bisleri brand, including fizzy cola, orange, and jeera (cumin) categories. The sub-brands Rev, Pop, and Spyci Jeera cover these new offerings. To target…
Reliance Consumer Products Limited (RCPL) has announced partnership with General Mills, a US based food company, to launch Alan’s Bugles in India. Alan’s Bugles, an international brand of corn chips is owned by General Mills. It will be available in India, giving Indian snackers access to a brand with over 50 years of heritage and…
B Natural Juices & Beverages, an esteemed brand of ITC, has introduced packaged Tender Coconut Water throughout India. This launch aims to provide the finest natural refreshment in a convenient bottle. Recent internet search trends reveal an increasing consumer demand for hydrating drinks over the past three years. B Natural’s Tender Coconut Water offers a…
Bonn Group of Industries, has launched a range of millet-based bakery products including Millet Bread, Millet Pizza and also Millet Burger. Enriched with Jowar, Bajra, and Ragi, these products contain essential nutrients and enjoy widespread recognition as beneficial superfoods. The launch of these millet bakery products aligns with Bonn Group’s brand tagline “Go Healthy With…
India’s leading ice cream chain, Naturals, is launching a special Meetha Paan ice cream for the summer. It is a mix of fresh betel leaves, milk, and sugar capturing the essence of the classic Naturals experience. Meetha Paan is a unique flavor that combines traditional Indian ingredients like betel leaves, areca nuts, fennel seeds and…
Bisk Farm has broadened its range by the launch of two fresh products – Heylo T-Time Cookies and Half Half Masti. These additions aim to enrich the tea-time experience and cater to the varied taste preferences of Indian consumers. Heylo T-Time Cookies are crispy and crunchy treats infused with nutritious ghee, creating a combination of…
Mumbai-based beverage company Xotik Frujus (XFPL) has annouced the rebranding and repositioning of their popular jeera brand Jeeru as ‘J.’. Their goal is to capture a larger share of the ethnic beverage market in India. The design philosophy of ‘J.’ represents the confident and colorful chaos of Gen Z and existing customers. The product packaging…
Hershey India, a division of The Hershey Company, has recently launched an exciting digital campaign called ‘Slurp Up the Fun’. This campaign introduces a delectable treat known as the Cashew Butterscotch Ice Cream Flavor Milkshake. Moreover, this milkshake combines the richness of cashew nuts with the delightful essence of butterscotch ice cream. The primary goal…
Britannia, the pioneer of sliced bread in India, has introduced Millet Bread with no added maida. This new bread variant is made with Ragi, Jowar, Bajra, and Oats. It offers customers with an easy way to include millet-based options into their meals. Britannia is the first company to introduce this product in the FMCG market…
ITC Foods, a leading FMCG company in India, has recently launched a new range of millet cookies. This launch is a part of their “Help India Eat Better” initiative. Introduction to Sunfeast Farmlite Super Millets Cookies The Sunfeast Farmlite Super Millets Cookies are a healthy, nutritious and sustainable snacking option. A combination of millets, including…
Sunfeast has launched new range of Smoothies, which is now bringing the World of Smoothies closer to home. It comes in exciting new flavors such as Mango, Strawberry, Litchi, and Peach-Pineapple. This all-new range in the smoothie world offers unique inclusions that promise a sensory delight to its consumers. Mango Smoothie with Mango Chunks Made…
NOTO, a local ice cream brand, celebrated its fourth anniversary by launching NOTO Bars. These bars come in two guilt-free flavors: Chocolate Brownie and Roasted Hazelnut. These bars are low in calories and have no added sugar, making them ideal for health-conscious consumers. According to Ashni Shah, co-founder of NOTO, each bite of these bars…
Hershey India Pvt. Ltd., a subsidiary of The Hershey Company, has introduced Hershey’s Kisses Special Dark ‘n’ Almonds. This new variant combines Hershey’s finest cocoa with roasted almonds for a delectable experience. The launch aims to expand presence in the dark chocolate market and provide unique indulgence options. Hershey’s Kisses Special Dark ‘n’ Almonds joins…