ITC Foods, a leading FMCG company in India, has recently launched a new range of millet cookies. This launch is a part of their “Help India Eat Better” initiative.
Introduction to Sunfeast Farmlite Super Millets Cookies
The Sunfeast Farmlite Super Millets Cookies are a healthy, nutritious and sustainable snacking option. A combination of millets, including ragi and jowar is used to make these cookies. The cookies come in two variants, Multi Millet and Choco-chip Multi Millet, and have a price of Rs. 50 per pack. Packed with essential nutrients like iron, protein, and fiber, these cookies offer a wholesome snacking choice for consumers.
Millets have gained recognition for their climate-smart benefits and classification as superfoods. They have also gained increasing recognition as the crop of the future. Millets are drought-resistant, have a short growing period, and require fewer resources to grow compared to traditional grains like wheat and rice. Millets are also rich in essential nutrients like protein, fiber, and minerals like iron, calcium, and phosphorus. They are gluten-free and have a low glycemic index. This makes them a suitable option for people with gluten intolerance or diabetes.
“ITC Mission Millet” initiative has the goal of creating a product portfolio that is good-for-you and raising consumer awareness about the advantages of millets. The company is committed to promoting millet consumption and building a culture of millet consumption in India. By introducing the Sunfeast Farmlite Super Millets Cookies, ITC is taking a significant step towards fulfilling this mission.
The Sunfeast Farmlite Super Millets Cookies are currently available in retail stores across several Indian cities. These cities include Mumbai, Pune, Ahmedabad, Delhi + NCR, Kolkata, Chennai, Coimbatore, Hyderabad, Bangalore, and Kerala. The company plans to expand its availability to e-commerce and also quick commerce platforms in the future, making the cookies more accessible to consumers.
In conclusion, ITC’s new line of healthy cookies is an excellent example of the company’s commitment to promoting healthy and sustainable food choices. With the “Help India Eat Better” initiative, ITC aims to create awareness about the importance of a balanced and healthy diet and also to provide consumers with healthier food options. The Sunfeast Farmlite Super Millets Cookies offer a delicious and nutritious snacking option for consumers while also contributing to the growth of the millet industry in India. With the launch of these cookies, ITC is taking a significant step towards building a culture of millet consumption and also providing consumers with healthier food options.
You can read about ITC’s other new product launch here!
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