Colours Play a Huge Role in Marketing Success.
But you must know ,which colour will suit your brand. Colours can make or kill your brand. All marketeers and graphic designers know this.
Specific colours evoke different emotions in people, thus creating brand relevance and emotions to make the purchase.
The following is a lists of 10 colours that increase sales and generate different emotions.
Red is the colour of power.
It gets people’s immediate attention and it holds it, This is the reason most power brands have Red colour on their logo and communication. But too much Red can put people off. So use Red colour with caution although it is the most popular colour.
Blue is the colour for trust and coolness. It gives you a sense of calmness.
You can mix blue with complimentary colours to get best results. Brands use this colour to show freshness and cleanliness. That’s the reason most of the detergent brands have blue colour.
If your target audience is females- you cannot go wrong with pink colour.
Remember, you always give pink frocks to young girls to make them super happily.
Pink is fun, frilly and totally feminine.
Yellow is a powerful color, because it catches your attention very fast.
It is also a very popular food colour along with red. Packaging with yellow and red has a great throw at the retail shelf.
Yellow colour conveys that you are confident in your abilities.
Green is a popular colour as it gives a feeling of freshness and natural. It is warm and inviting colour which gives a warm feeling to the buyer. It also conveys good health and goodness of nature.
Hence all healthy foods or environment friendly products go for the green colour.
Finally, green is the colour of money, so it creates positive thoughts of wealth.
Colours are the soul of any communication. Choose your colours well and see your sales skyrocket.
Purple is the colour of royalty, and this colour can give a new dimension to your communication.
It conveys elegance and prestige and your marketing material will stand out among other brands.
Gold is likewise elegant and prestigious colour-which add richness and premium class to your brand offering.
If also adds an element of power that purple can’t match. In combination with green, blue or red, gold is a powerful colour that symbolizes wealth and pedigree.
If you want a super-premium image for your brand- give it a gold cover
Orange is energy colour.
It has powerful attention-getting properties, it’s fun and cool, and it makes customers feel as though they’re dealing with a powerful and ethical company.
This colour is used by political parties (BJP) and financial institutes (ICICI bank) to convey a sense of power and purpose.
Brown, an earthy tone, is known as a comfort colour, lending relaxation to customers.
Normally it is not used by brands , it is in combination unless.
Black is a highly versatile color.
It can be modern or traditional, exciting or relaxing. Used as a contrasting colour, black most often adds drama to whatever mood you want to cast.
Black conveys raw power and high elegance. All powerful people in movies drive black cars. It also conveys super luxury when used with expansive products (diamonds, fashion clothing etc)
In India, most of the brands do not want to use black colour as it is not considered an auspicious.
About the author: Hemant is the Founder & CEO of branding and marketing firm ”Neeti Brand Accelerator” in Mumbai. He is a brand strategist and has worked with more than 150 brands during last two decades. He is also mentor and coach to SMEs and startups. You can visit the website www.www.neeti.biz. You can contact him at email@example.com