Bisleri International, the packaged drinking water company, has expanded its carbonated beverage portfolio to meet the rising demand for cold drinks in India. They have introduced new variants and flavors under the Bisleri brand, including fizzy cola, orange, and jeera (cumin) categories. The sub-brands Rev, Pop, and Spyci Jeera cover these new offerings.
To target young consumers’ modern taste preferences, Bisleri International has launched a marketing campaign with popular actors from OTT platforms. They aim to connect with the youth who enjoy these platforms and are constantly seeking new products.
Bisleri Pop and Rev were sampled during IPL matches as a hydration partner. Celebrity endorsements include Saba Azad and Armaan Ralhan for Pop, Aashim Gulati for Rev, and Anjali Sivaraman for Spyci Jeera.
The new range will be available in 160ml and 600ml sizes across general and also modern trade stores nationwide. Bisleri International, known for launching iconic products, intends to create a niche in the market by catering to the evolving preferences of the young generation.
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