Bisleri International, the packaged drinking water company, has expanded its carbonated beverage portfolio to meet the rising demand for cold drinks in India. They have introduced new variants and flavors under the Bisleri brand, including fizzy cola, orange, and jeera (cumin) categories. The sub-brands Rev, Pop, and Spyci Jeera cover these new offerings. To target…
This is much better than, “start big, start later.” One advantage is that you don’t have to start perfect. You can merely start. In the realm of technology, Apple began in a humble garage, where two Steves tinkered with computers.Amazon sprouted from Jeff Bezos’ garage as an online bookstore before growing into a behemoth of…
The best way to build a brand that matters, a story that spreads, an impact that we remember, is to understand a simple but painful trade-off: If you want to stand for something, You can’t stand for everything. My most difficult moment is when my clients tell me that their products can be used by…
Before you hit send on that next email, perhaps you should run down this email checklist, just to be sure:
Reliance Consumer Products Limited (RCPL) has announced partnership with General Mills, a US based food company, to launch Alan’s Bugles in India. Alan’s Bugles, an international brand of corn chips is owned by General Mills. It will be available in India, giving Indian snackers access to a brand with over 50 years of heritage and…
It’s not clear to me why business plans are the way they are, but they’re often misused to confuse, bore and show an ability to comply with expectations.If I want the real truth about a business and where it’s going, I’d rather see something else.I’d divide the modern business plan into five sections: 1) The…
Those are pretty much the only two choices. Being judged is uncomfortable.People will make Snap judgments about you based on prejudices and misinformation…Your dress sense, your language, your social standing- all of these, combined with not enough time to truly know you, means that you will inevitably be misjudged, underestimated (or overestimated) and unfairly rejected….
This is the way most of us shop online.Most convenient and zero stress. We sort by cheapest airline ticket.We look for the cheapest hotel room, the cheapest TV.The cheapest things come on top and most people click. The problem: Just because it’s easy, it doesn’t mean it’s as useful as it appears. It’s lazy option…
B Natural Juices & Beverages, an esteemed brand of ITC, has introduced packaged Tender Coconut Water throughout India. This launch aims to provide the finest natural refreshment in a convenient bottle. Recent internet search trends reveal an increasing consumer demand for hydrating drinks over the past three years. B Natural’s Tender Coconut Water offers a…
If you’ve been solely selling your D2C brands online, it’s time to shake things up. You may be wondering, “Why should I go offline when the internet is ruling the world?”Well, let me break it down for you. 1) Online sales grew faster than a sneeze during Covid. But just like your favourite pizza loses…
Bonn Group of Industries, has launched a range of millet-based bakery products including Millet Bread, Millet Pizza and also Millet Burger. Enriched with Jowar, Bajra, and Ragi, these products contain essential nutrients and enjoy widespread recognition as beneficial superfoods. The launch of these millet bakery products aligns with Bonn Group’s brand tagline “Go Healthy With…
Bollywood makes more than 300 films in a year.One or two are block busters. Less than 10 % do above average or average business.Shah Rukh Khan’s “Pathan” crosses 1,000 crore mark.Why ? Because Shah Rukh Khan is able to tell a great story. Great stories succeed because they are able to capture the imagination…
Actually, it is not very difficult to be mediocre. It requires less effort, so you can lead a comfortable and lazy life. You do not need a great sense of humour also. So how do you attain this new age nirvana? Simple 4 ways. You can choose either of them and still reach your goal….
India’s leading ice cream chain, Naturals, is launching a special Meetha Paan ice cream for the summer. It is a mix of fresh betel leaves, milk, and sugar capturing the essence of the classic Naturals experience. Meetha Paan is a unique flavor that combines traditional Indian ingredients like betel leaves, areca nuts, fennel seeds and…
Who doesn’t like to be surprised? Walt Disney has a year-long theme, “The Year of a Million Dreams,” Disney has added a brilliant twist to the age-old favourite. They’ve added a surprise. Here’s their twist. “Imagine walking through one of the Walt Disney World Theme Parks when a Cast Member taps you on the shoulder…
Bisk Farm has broadened its range by the launch of two fresh products – Heylo T-Time Cookies and Half Half Masti. These additions aim to enrich the tea-time experience and cater to the varied taste preferences of Indian consumers. Heylo T-Time Cookies are crispy and crunchy treats infused with nutritious ghee, creating a combination of…
All our clients want breakthrough ideas.They tell us that they have hired us to give them out-of-the-box solutions. They want innovative thoughts, which will dent the universe.The key assumption is that any innovative idea will not cost them anything to market their brand. A client hired us to write some crucial piece of branding communication…
Mumbai-based beverage company Xotik Frujus (XFPL) has annouced the rebranding and repositioning of their popular jeera brand Jeeru as ‘J.’. Their goal is to capture a larger share of the ethnic beverage market in India. The design philosophy of ‘J.’ represents the confident and colorful chaos of Gen Z and existing customers. The product packaging…