The old-school marketing approach says you have to hunt down your customers, figure out what they want, and use every dirty trick in the book to make that sale. It’s a non-stop quest, my friends, day in and day out.
But hold up, there’s a whole other game in town called “Reverse Marketing”. Here, the customer is the one on the hunt. They’re actively seeking out your brand, no need for you to brag about being better than the competition.
Now, in today’s marketing circus, you’ve got two options:
You can jump into the discount war, praying that your money lasts longer than a Taylor Swift relationship. And hey, if you’re lucky, some fancy global fund managers might throw some cash your way.
Or, here’s the kicker, find a way to make customers go bananas over your products. I’m talking about turning them into die-hard fans who would trade their grandma for a chance to own what you’re selling. It’s all about stroking their egos and making your brand the ultimate desire.
But let me tell you, folks, achieving that kind of result isn’t a piece of cake. You have to bring your A-game with the right strategies. Start by delivering an experience that’ll make their jaws drop from the get-go. Set the bar high and keep them coming back for more, begging for another hit of your awesomeness.
That’s what we call Reverse Marketing, my friends. It’s all about creating an image of being the raddest company out there—showing off your social responsibility and genuine care. Trust me, that’s the future of marketing, and it’s going be a game changer!
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About the author: Hemant is the Founder & CEO of branding and marketing firm ”Neeti Brand Accelerator” in Mumbai. He is a brand strategist and has worked with more than 150 brands during last two decades. He is also mentor and coach to SMEs and startups. You can visit the website www.www.neeti.biz. You can contact him at email@example.com