{"id":6099,"date":"2021-10-30T16:36:35","date_gmt":"2021-10-30T11:06:35","guid":{"rendered":"https:\/\/www.neeti.biz\/?p=6099"},"modified":"2023-05-29T15:36:13","modified_gmt":"2023-05-29T10:06:13","slug":"facebook-to-meta-is-it-smart-or-dumb","status":"publish","type":"post","link":"https:\/\/www.neeti.biz\/facebook-to-meta-is-it-smart-or-dumb\/","title":{"rendered":"Facebook to Meta &#8211; Is It Smart or Dumb?"},"content":{"rendered":"\n\n\n<p><strong>Facebook&nbsp;&nbsp;on Thursday announced that it has changed its company name to Meta.<\/strong><\/p>\n\n\n\n<p>Is it a smart move? Let\u2019s admit it. Facebook is an ageing company. It has become like a part of our furniture. It is just there. <\/p>\n\n\n\n<p>Facebook whistle blower Haugen has not helped matters either. The core momentum and energy levels are declining. The company needed a booster shot.<\/p>\n\n\n\n<h2 class=\"kt-adv-heading_29b24d-9e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_29b24d-9e\">Rebranding provides this opportunity<\/h2>\n\n\n\n<p>It is well timed also. Timing is everything in business. The company has allocated billions of dollars to promote the new brand. They will be ready to spend  disproportionate amount to prove that their decision is right. The sheer amount of intense promotion and excitement will drive up the stocks.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cToday we are seen as a social media company, but in our DNA we are a company that builds technology to connect people, and the metaverse is the next frontier just like social networking was when we got started,\u201d<\/p>\n<cite> <p>Meta CEO Mark Zuckerberg<\/p><\/cite><\/blockquote>\n\n\n\n<p>Our hope is that within the next decade, the metaverse will reach a billion people, host hundreds of billions of dollars of digital commerce, and support jobs for millions of creators and developers,\u201d Zuckerberg wrote in a letter&nbsp;on Thursday.<\/p>\n\n\n\n<p>We believe the metaverse will be the successor to the mobile internet,\u201d Zuckerberg said.<\/p>\n\n\n\n<h5 class=\"kt-adv-heading_7ee735-7d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_7ee735-7d\">Facebook is not the first company to do this. Other companies have done this before with good results.<\/h5>\n\n\n\n<h2 class=\"kt-adv-heading_717b0f-51 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_717b0f-51\">Google<\/h2>\n\n\n\n<p>If Facebook\u2019s rebranding sounds familiar, it\u2019s because Google did something very similar in 2015, forming its parent company Alphabet.<\/p>\n\n\n\n<h2 class=\"kt-adv-heading_657a02-cb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_657a02-cb\">Apple<\/h2>\n\n\n\n<p>In 2007, Apple Computer&nbsp;dropped the second word from its name \u2014 the same year as it released the first iPhone.<\/p>\n\n\n\n<h2 class=\"kt-adv-heading_57e647-54 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_57e647-54\">Dunkin Donuts<\/h2>\n\n\n\n<p>In 2018, Dunkin\u2019 Donuts&nbsp;announced a similar move, dropping the word \u201cDonuts\u201d from its branding.<\/p>\n\n\n\n<h2 class=\"kt-adv-heading_4cc0df-4b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_4cc0df-4b\">KFC<\/h2>\n\n\n\n<p>Kentucky Fried Chicken similarly shortened its name to KFC in 1991.&nbsp;<\/p>\n\n\n\n<h2 class=\"kt-adv-heading_bbd7aa-9d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_bbd7aa-9d\">Philip Morris<\/h2>\n\n\n\n<p>in 2001, Philip Morris, the manufacturer behind iconic cigarette brand Marlboro, changed the name of its parent company to the Altria Group.<\/p>\n\n\n\n<h2 class=\"kt-adv-heading_b8c4b6-a6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_b8c4b6-a6\">Weight Watchers<\/h2>\n\n\n\n<p>So the company rebranded as WW International, aiming to become more of a lifestyle and wellness brand.<\/p>\n\n\n\n<h3 class=\"kt-adv-heading_274327-ea wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_274327-ea\">All the above brands have done well in past. Why not META ?<\/h3>\n\n\n\n<p>#Meta #Facebook #<a href=\"https:\/\/www.neeti.biz\/branding-consultancy-firm-mumbai-india\/\" target=\"_blank\" rel=\"noreferrer noopener\">Branding<\/a>\u00a0#<a href=\"https:\/\/www.neeti.biz\/branding-consultancy-firm-mumbai-india\/\" target=\"_blank\" rel=\"noreferrer noopener\">BrandStrategy<\/a>\u00a0#reversemarketing #MarketingConsultancy #<a href=\"https:\/\/www.neeti.biz\/new-product-launch-consultancy-india\/\" target=\"_blank\" rel=\"noreferrer noopener\">ProductLaunchSuccess<\/a>\u00a0#<a href=\"https:\/\/www.neeti.biz\/four-marketing-innovation-lessons-from-mcdonalds-all-day-breakfast-success%ef%bf%bc\/\" target=\"_blank\" rel=\"noreferrer noopener\">MarketingTips<\/a>\u00a0<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.neeti.biz\/wp-content\/uploads\/2023\/05\/178352816_10219387335813707_5790783231187942909_n-Copy-1024x1024.jpg\" alt=\"\" class=\"wp-image-10893\" width=\"176\" height=\"176\" srcset=\"https:\/\/www.neeti.biz\/wp-content\/uploads\/2023\/05\/178352816_10219387335813707_5790783231187942909_n-Copy-1024x1024.jpg 1024w, https:\/\/www.neeti.biz\/wp-content\/uploads\/2023\/05\/178352816_10219387335813707_5790783231187942909_n-Copy-300x300.jpg 300w, https:\/\/www.neeti.biz\/wp-content\/uploads\/2023\/05\/178352816_10219387335813707_5790783231187942909_n-Copy-150x150.jpg 150w, https:\/\/www.neeti.biz\/wp-content\/uploads\/2023\/05\/178352816_10219387335813707_5790783231187942909_n-Copy-768x768.jpg 768w, https:\/\/www.neeti.biz\/wp-content\/uploads\/2023\/05\/178352816_10219387335813707_5790783231187942909_n-Copy.jpg 1089w\" sizes=\"(max-width: 176px) 100vw, 176px\" \/><\/figure><\/div>\n\n\n<p>Hemant Mishrra<\/p>\n\n\n\n<p>About the author: Hemant is the Founder &amp; CEO of branding and marketing firm \u201d<a href=\"https:\/\/www.linkedin.com\/company\/neeti-brand-solutions\/\">Neeti Brand Accelerator<\/a>\u201d in Mumbai. He is a brand strategist and has worked with more than 150 brands during last two decades. He is also mentor and coach to SMEs and startups. You can visit the website <a href=\"http:\/\/www.www.neeti.biz\">www.www.neeti.biz<\/a>. You can contact him at hemant@neeti.biz<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook&nbsp;&nbsp;on Thursday announced that it has changed its company name to Meta. Is it a smart move? Let\u2019s admit it. Facebook is an ageing company. It has become like a part of our furniture. It is just there. Facebook whistle blower Haugen has not helped matters either. The core momentum and energy levels are declining&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":6103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[3],"tags":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook to Meta - Is It Smart or Dumb? - Neeti Brand Accelerator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.neeti.biz\/facebook-to-meta-is-it-smart-or-dumb\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook to Meta - Is It Smart or Dumb?\" \/>\n<meta property=\"og:description\" content=\"Facebook&nbsp;&nbsp;on Thursday announced that it has changed its company name to Meta. 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