Survival of the Fittest: Thriving in the Competition Arena by Picking a Fight
Should you stir up some trouble with your competitor? Absolutely! If you think your competitor is a total flop, don’t be afraid to say it loud and clear. You’ll be surprised to see others who share your sentiment rallying to your side. Embracing an anti-competition stance is a brilliant strategy to set yourself apart and attract a loyal following.
Dunkin’ Donuts vs Starbucks
Take Dunkin’ Donuts, for instance. They love positioning themselves as the anti-Starbucks. Their advertisements cleverly mock Starbucks for using fancy “Fritalian” terms instead of good ol’ small, medium, and large. They even went all out with a taste test campaign where they triumphed over Starbucks. Want more? They even created a website called DunkinBeatStarbucks.com where folks can send hilarious e-cards with statements like “Friends don’t let friends drink Starbucks.” Talk about taking a bold stand!
Audi vs Old Luxury Brands
Audi is another prime example. They’ve been fearlessly challenging the old guard of car manufacturers. They put those “old luxury” brands like Rolls-Royce and Mercedes “on notice” through their ads, positioning Audi as the fresh luxury alternative. And let’s not forget their ads targeting less advanced automatic parking systems, confidently proclaiming, “Audi drivers know how to park their own cars.” They even go head-to-head with BMW, quipping that while BMW owners use their rearview mirrors to fix their hair, Audi drivers use theirs to see what’s behind them. Ouch!
Apple vs Microsoft
Apple didn’t hold back either when it came to taking shots at Microsoft. Their ads directly compared PCs and Macs, highlighting the superiority of the latter. Talk about sparking some serious rivalry!
Reliance Jio vs Idea
Even in the world of telecommunications, Reliance Jio and Idea Cellular got into the game. Idea Cellular had a field day with its ad campaign, teasing Reliance Jio by saying, “Don’t get addicted to free stuff. That’s why we offer No Free G, only 3G.” The underlying message? There’s always a catch when something is free.
FedEx vs DHL
Sometimes the battle gets downright fierce, like when FedEx took a jab at DHL in their ad, boldly claiming, “FedEx is always ahead of DHL in delivery!” Now that’s some fierce competition!
Coca-Cola vs Pepsi
And who could forget the legendary cola wars between Coca-Cola and Pepsi? For decades, they’ve been engaging in brutal advertisement battles. Just look at the board Coca-Cola put up when they opened their new sales marketing office. Well, Pepsi wasn’t going to let that slide. They fired back with their own cheeky response. Talk about a rivalry that never dies!
So, why not take a shot at your competition? Having an enemy gives you an incredible story to tell, and let’s face it, a good story always stands out. People love a bit of conflict. They take sides, passions are ignited, and that’s precisely how you grab people’s attention.
#Competition #Businesswar #Branding #BrandStrategy #MarketingConsultancy #MarketingTips
Hemant Mishrra
About the author: Hemant is the Founder & CEO of branding and marketing firm ”Neeti Brand Accelerator” in Mumbai. He is a brand strategist and has worked with more than 150 brands during last two decades. He is also mentor and coach to SMEs and startups. You can visit the website www.www.neeti.biz. You can contact him at hemant@neeti.biz
