There is a mindset that consumers have during this festive season of year. It’s about giving and receiving gifts.
Consumers want to be able to give as well as get, and they’re willing to do anything to achieve that goal. They’re willing to wade through all the promotions, looking for the ones that offer gifts as well as those that offer premium products.
One of the best ways to do that is by reading consumer research reports and knowing how you can market your product during this time of giving.
Here are 10 tips to market your product during this coming festive season
You must aim at getting in excess of 60 % of your annual sales during this time.
1. Email customers festival greeting
Have you ever thought about sending out holiday cards?
Creative ideas include things like greeting cards with quirky messages or pictures, cards with motivational quotes or tips on staying organized, and cards with tales of good times spent with family or friends.
A memorable message sent by mail will have a much larger impact than one delivered online, which might be because people trust what their postal carrier has to say more than they trust a website.
2. Be creative on social media
Rules for creative festival times:
- Be creative! Don’t be mundane or predictable. Be original, different & interesting.
- Don’t overdo it on Instagram & Twitter. Be quiet during big events and picky about your quotes.
- Be a sport and use your key highlights to share festival pics with your followers.
3. Offer samples and discounts
We’re all looking for the best deals and you should too.
Save and prepare for festivals by offering samples or discounts to your customers. It’s a great way to boost sales during busy periods when holiday purchases make up a large proportion of your sales.
The biggest festivals period in India is between September to December, where companies sell 60 % of their yearly sales. These offer or samples can help you win new customers, and if you’re able to give early bird discounts through the brands’ websites, even better.
4. Ad campaigns for festivals:
During festivals like Deepawali, Holi and others, develop an innovative ad campaign that highlights your product as a means to celebrate the festivals.
Cadbury, for instance came with a new ad campaign for their product ‘Dairy Milk’ during Deepawali through which they tried to put chocolate as a substitute for the Deepawali sweets.
Frito-Lay’s (Pepsico) Kurkure came up with an ad campaign, ‘Muh Kurkure karo’, during the same time, which said that rather than having excess sweets this Deepawali, try the ‘Kurkure’.
You can also develop innovative ads and campaigns like these to have an edge over others this festive season.
5. Sponsoring celebrations/events
As you know, we Indians celebrate and enjoy the festivals by having a get-together with friends and relatives.
You can cash in on this opportunity and provide them a platform to do so and at the same time you can ensure that your company and products are promoted through it and during it.
You can also keep some contests, quizzes and a host of competitions to further promote your brand at the event.
6. Keep communicating
Most of the people think that corporate clients and your customers would be busy during festivals. But this is not true for all. It is this time that they get the least calls for business development and a good time for you to pitch. So, keep regular touch with your clients and customers during and after the festivals.
7. Cross-sell your products
Cross-selling is key when it comes to festivals. When the official shop opens at 10am, there are plenty of people eager to buy. But cross-selling means allowing fans to buy items two hours earlier than those who aren’t keen on buying before 11am.
It means making sure your product is on sale throughout the day, rather than just at certain times. It means having a plan that works in both parties’ interests – cross-selling your products during off-peak times and pushing your recommended price up against the official price when it’s more profitable.
8. Up-sell your products
Up-selling ensures that customers spend more money when they buy from you. Festivals are the best time to upsell because people want to spend money, not just fellow shoppers.
Make sure to offer an overstock item at reduced prices throughout the day with plenty of time between each sale.
This is the only way to ensure your customers have plenty of opportunities to buy your best products even when they might not have had time to visit your store before.
9. Run Contests to get new customers
Running a contest during festival times leads to amazing sales.
There’s always some sort of promotion going on with some sort of prize to winners. Promoting your product or service is a great way to draw in new customers and fans, and it’s also a great way to keep existing customers happy.
Appreciate the people who come into your store the day you open it and leave after they’ve won something. It’s crucial that you keep running contests so that your store keeps growing.
10. Be wise on Ad budgets during festival period
Advertising during festivals and special events is always advisable. Offering coupons or special offers can attract a large number of customers which could boost your business significantly.
You could easily generate hundreds of new customers by advertising smartly during festival season.
Ideally, you should spend half of your yearly budget during festival times to generate
60% of sale.
#Branding #BrandStrategy #reversemarketing #MarketingConsultancy #ProductLaunchSuccess #MarketingTips
About the author: Hemant is the Founder & CEO of branding and marketing firm ”Neeti Brand Accelerator” in Mumbai. He is a brand strategist and has worked with more than 150 brands during last two decades. He is also mentor and coach to SMEs and startups. You can visit the website www.www.neeti.biz. You can contact him at firstname.lastname@example.org