Email: hemant@neeti.biz
Consultancy Modules
Project Consulting
Proposed and billed on a per-project and per milestone basis, Project Consulting offers a client company a way to harness our specific qualities and use our expertise to solve specific problems, develop and/or implement plans and execute specific strategies.
In this category, you can choose any one or more of the modules given below. For example, instead of taking the entire gamut of services from us, you could choose just Module 1 or 2 or 3 or 4, or a combination of any two or three.
We bill you separately for each module/project, and the duration of the project could last for a period of only 3 months. Normally, under this scheme, we do not get involved in the execution of the road map (except in Modules 4 & 5).
Module 1
Business Opportunity Analysis
Environmental scan
Research : Primary & Secondary
Development of business plan
Environmental scan
Research : Primary & Secondary
Development of business plan
Module 2
Marketing Strategy Formulation
Formulating a marketing strategy involves the following :
Product portfolio management; packaging and pricing strategy; Mapping of the consumer perception; identification of the target consumer and Positioning of the product
Development of communication strategy which will deliver the brand’s unique message to the target consumer effectively and economically
Identifying the media mix to communicate with the target consumer with impact and within the resource constraints
Design promotional strategies to promote the brand at trade and consumer level
Product portfolio management; packaging and pricing strategy; Mapping of the consumer perception; identification of the target consumer and Positioning of the product
Development of communication strategy which will deliver the brand’s unique message to the target consumer effectively and economically
Identifying the media mix to communicate with the target consumer with impact and within the resource constraints
Design promotional strategies to promote the brand at trade and consumer level
Module 3
Sales & Distribution Strategy
Designing a Sales Strategy
Identifying trade partners
Identifying and recruiting manpower
Developing Training Models
Designing Management Information Systems (MIS)
Designing a Sales Strategy
Identifying trade partners
Identifying and recruiting manpower
Developing Training Models
Designing Management Information Systems (MIS)
Module 4
New Product Launch
Designing the Launch Marketing Strategy
Product Portfolio Management
Packaging
Pricing
Brand Positioning
Designing Communication Strategy
Designing Sales Strategy
Implementation of the Launch Strategy
Designing the Launch Marketing Strategy
Product Portfolio Management
Packaging
Pricing
Brand Positioning
Designing Communication Strategy
Designing Sales Strategy
Implementation of the Launch Strategy
Module 5
Designing & Execution of Promotional Ideas
Selecting and managing the advertising agency, if need be. Designing creative campaigns from concept to execution stage
Media selection, buying and carrying out impact measurement studies. Developing and executing Consumer Activation Programmes and brand promotions, which could be sampling; event management or any other below-the-line activity Strategy to create image through Public Relations (PR)
Managing outside vendors
Selecting and managing the advertising agency, if need be. Designing creative campaigns from concept to execution stage
Media selection, buying and carrying out impact measurement studies. Developing and executing Consumer Activation Programmes and brand promotions, which could be sampling; event management or any other below-the-line activity Strategy to create image through Public Relations (PR)
Managing outside vendors
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Free consultation - 30 minutes on the
phone or in our office
phone or in our office
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