Brand Building & Marketing Services
New Product Launch
A new product launch is hugely different from marketing regular products. It is like giving birth to a baby. We specialize in handling new product launches (Neeti team members have launched more than 50 brands in Indian markets) and can advise you on the necessary steps from A to Z to ensure your launch is a success.
The salient features of our launch strategy are :
Competitive Analysis
A detailed study is done to understand the market dynamics. A gap analysis is done to assess the opportunities existing in the market.
Product Portfolio Management
We identify the products to be launched in terms of trade and consumer acceptability.
Packaging and Pricing
Packaging for a new product decides the degree of consumer interest. On the other hand a bad pricing policy can make a new product a non-starter.
Brand Positioning
This is the most critical element of the strategy as this says who you are and how you are different from competition.
It will depend on the status of the competition and the product life cycle of the category.
Designing a Communication Strategy
The communication strategy for a new product has to be doubly impactful to create basic awareness. Media selection also contributes to rapid awareness build up, leading to shelf offtake taking place at the retail level.
Designing a Sales Strategy
Target cities and markets need to be identified to launch the product effectively. Detailed below-the-line activities need to be planned for product presence during the initial phase.
Implementation of the Launch Strategy
We help you to launch the product during the initial phase, which is as per the plan. We believe that implementation is the last 98 % of the puzzle.
Our other Brand Building & Marketing Services are :
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Brand Solution ?
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Brand Solution ?
Just Ask Us !
