We identify the core target segment for the brand and segment this group geographically and demographically in order to focus our efforts to get the maximum bang for your buck with the available resources.

This tells who you are; how you are different from competition and why consumers would like to buy your brand.

Pricing is a strategic decision and the right pricing strategy can help you win the game as well as improve your bottom line. A point to note - 80 % of SMEs (Small to Medium Enterprises) do not price their product correctly.

Good packaging can increase your sales by 15 %. We help you design the most economical and impactful packaging for your brand.

A brand creates a positive impression in many ways - visiting cards, stationery, office décor or how your telephone operator talks to your customer. We help you create a positive identity.

We help you design innovative brand promotions at consumer and trade level. Our team has 25 years experience in designing and implementing brand promotions and consumer activation programmes.

We help you design a communication strategy to deliver your brand message to the target audience in an economical and impactful manner.

We help you select the most economical media vehicle to reach your target audience. We analyze all the media like TV, press, magazines, radio, outdoor, direct marketing, internet and mobile to arrive at a decision, taking care of budgetary constraints.

Advertising creates awareness for the brand, a good public relation exercise sells the product. We design public relation campaigns to create a positive image of the brand.

Our other Brand Building & Marketing Services are :

• Business Opportunity Analysis  
• Sales & Distribution Strategy  
• New Product Launch