FAQs

Neeti Brand Solutions can help you in making a long term business strategy. This involves understanding the environment, the specific product category and competition. We question, dissect, challenge the existing business model to arrive at a viable business plan which includes execution guidelines with time bound milestones.

Designing a business strategy means long term commitment to your dreams. Are you willing to chase your
dreams ? We can help you change the game.

A study has shown that during the growth stage, most companies have a wrong basket of products which either does not give them enough contribution or are continued simply because nobody thought of discontinuing them. Similarly, most of the products remain underpriced, as most of the companies believe that being small does not give them any license to charge any premium – in spite of their products being superior to competition.

We, at Neeti Brand Solutions, provide a practical approach to portfolio management and pricing as per the market environment and competitive approach. Remember, a view from the outside is required to change the game.

You need to make a choice. If you keep on doing the same thing you have been doing before, you will keep on getting the same result. But this is a dangerous game to play, as you cannot bet on your competition doing the same things over and over again. You may stop growing or your business may decline. It can be competition, recession, new technology or plain bad government policy. Do you want to take that chance ? It happens to every business - it can happen to you.

On the other hand, marketing is an insurance against such disasters. Marketing helps you build brands and brands only can keep your business alive. With brand building, you are ahead of the curve.

The correct question should be if you can afford not to do marketing for your brands. Without marketing, you are likely to become irrelevant sooner than you think. Remaining stationary means degrowth. You need to constantly adapt to changing market needs. Without marketing, you are always fighting a losing game - your margins are under pressure. Marketing is reinventing yourself everyday.

Hiring a consulting firm like Neeti Brand Solutions is a more practical and effective option than creating a marketing department, which will cost you Rs. 30-50 lacs a year. You can hire the services of a consulting firm at a fraction of the above cost and you are advised by senior consultants with a huge amount of practical experience behind them.

There are no hard and fast rules. It depends on the category, competitive pressure, your expectations and the resources available. But we ensure that our marketing plans do not burn a big hole in your pocket and you are able to scale up slowly but surely.

There are very few product categories which do not have big players or MNCs. They will have big marketing budgets and really deep, deep pockets. This is the reality and this is not a very pleasant reality.

So how do we fight Mike Tyson in the boxing ring ? Neeti Brand Solutions can provide strategies which can be innovative, low cost and high impact. The new age marketing environment has given us tools where we can focus our efforts and influence and engage our core user segment. But, let me warn you, you will still need a marketing budget.

Brand building is for the corner paanwala and also for giants like Airtel. All big companies, when they were small, believed in creating a brand building culture - and hence they became big. Brand building is a way of life - how a company conducts its business, so consumers start trusting the company and its business ethics. Branding is all about building credibility and trust. It is not about spending more money on TV.

You can outsource all your marketing activities to Neeti Brand Solutions. We will formulate an integrated marketing strategy for your company and implement the marketing plan as per your requirement. We help you to identify the most cost effective designers / vendors keeping in mind your budget limitations.

Large advertising agencies are expensive and normally do not undertake small assignments. A typical large agency would want a minimum fee / commission of Rs 1.0 crores (or advertising spend of at least Rs 10.0 crores) per year to be interested in you. On the other hand, we understand your needs and constraints and plan your marketing budgets accordingly.

It is a myth that you need to be on TV to advertise. The days of “Yell & Sell” are over. Today you need to focus on your core consumer, isolate him and reach her in a powerful manner. With so much competition, you need to seduce your customer and this doesn’t happen unless you are able to talk to them on a personal level.

At Neeti Brand Solutions, we design communication which is innovative, personal and cost effective. TV, being a mass medium, can build rapid awareness but cannot sell your product. In today’s context, brands need more personalized engagement with the buyer.

Most of the companies advertise and promote their products on an ad hoc basis - without any media planning to deliver the maximum impact. Hence, the advertising and promotion never reach threshold level, resulting in a waste of efforts and money. Remember, it takes 8-13 exposures in any media to influence consumers to use your product. Taking an army analogy into account - concentrate all your forces at a point of contact to win the battle. Get experts to help you.

The good news is that you are not alone. Nearly every small but growing organization faces this problem. You need to identify customers who would want to use your product and find the most economical and effective ways to reach them.

We, at Neeti Brand Solutions, have more than 25 years experience in designing and implementing sales strategies. We not only formulate a distribution strategy, but also partner the organization in recruitment process, training programmes and finally creating a useful distribution channel. We also assist in designing feedback systems to effectively monitor the sales performance. We work as your business partner till your team can manage the show independently. Our model is “build-operate-transfer”.

This is a common problem faced by most small business owners. You have been so busy growing and sustaining your business that you perhaps have forgotten that you need a strategic business plan to grow. You also need an expert, who can analyze your business and recommend the strategic direction. The outside expert can be rational in his approach and suggest short and long term strategy. A good strategy can be a game changing experience for you and trust me - it is a myth that building a brand is hugely expensive.

Yes, you can outsource these activities at a fraction of the cost, which you would incur if you were to set up a marketing department on your own. Furthermore, you also get the advantage of getting advice from senior consultants, who have more than two decades of experience in communication and advertising space. Our consultants at Neeti have experience in various brands and have launched more than 50 brands in Indian markets.