Like old times,don’t expect advertising to work for you.Earlier,brand managers had to choose a media vehicle and sit back to watch consumes buying your product.With less budgets, companies are shifting their advertising budgets to in-store marketing i.e.point-of-purchase and promotions at the buying point. But, today’s customer “pre-shop”...

So there is global recession.It can dramatically change the context of thinking. When times are good, you flow with the current.You are really not bothered about sharpening your skills as you are too busy enjoying good times.Bad times or recession in this case, can be a catalyst to reconsider our options and talents.It drives you to expand your thinking. Common...

Networking gives you unfair advantage.If you are active on social media , can write interesting stuff and have basic desire to connect with people-you are already winning.Our politicians know this very well. Barack  Obama has 2,2231 tweets to his name;1,13,68,963 followers and has 1.0 million members in his facebook group.Shashi Tharoor has 7,700 tweets;11,93,611...

Who doesn’t like to be surprised? Walt Disney has a yearlong theme, “The Year of a Million Dreams,” Disney has added a brilliant twist to the age-old favorite. They’ve added surprise. Here’s their twist. “Imagine walking through one of the Walt Disney World Theme Parks when a Cast Member taps you on the shoulder to offer you a dream come true. Right now,...

Foreign Direct investment (FDI) is a dirty word in India right now.Nobody wants it except Government, industry-heads and traders,who may benefit from it. All opposition parties want this idea to be thrown in the nearest dustbin. I have a friend,who is selling Tea-bags to Walmart in India for last six months. He is impressed by the back-end facilities,perfect systems...

It is always great to define your long-term goal ,and know where the organization is heading. The vision statement must inspire and must be audacious and must have a time span usually between 5-10 years.It is a final call on what you aspire to be. But the trouble with most vision statements is that everybody wants to conquer the world or bring in awesome changes on...

Our client was very upset with us. We were hired to craft a marketing strategy for his organization. And it did not have mission and vision statements. We do not include them in our marketing plans for a very specific reason. The truth is that, we that we don’t like them. We are aware, that every self-respecting organization wants to write mission and vision...